Experience with branding design and expertise in:
• Adobe Photoshop, Illustrator, InDesign, Adobe After Effects, Adobe Premiere Pro, Microsoft PowerPoint and Canva to create branding, logos, digital signage, stationery, ads, cards, booklets, flyers, posters, presentation materials, and animation videos.
• Retouching and processing graphics and photos; making colour corrections and separations.
• Executing design requests for Digital Marketing and PR-related materials, postcards, direct mailers, and other miscellaneous design projects.
• Creating posts, GIF animations, videos, stories, and banners for social media, websites, copyrighting, and SEO.
• Maintaining branding style across all media, including web, digital and print.
• Designing web mock-ups and graphics for web pages, generated graphics content for web
• Maintaining branding style across UI/UX projects, using Figma, Adobe XD, Adobe Suite, Sketch, InVision, Webflow, Balsamiq, Squarespace, Shopify, and WordPress.
• Designing visually captivating web interfaces aligned with brand identity.
• Collaborating with cross-functional teams and staying updated on design trends.
• Bringing branding identity in creating responsive web layouts, design systems, and animation.
• Understanding product business goals, technical specifications, and constraints by branding
• Identifying design problems, devising solutions, and evaluating user requirements by branding guidelines.
• Creating print materials such as an annual catalogue by the company's branding. For example, I created catalogues for Carr McLean Limited, including Library Supplies, Archival Supplies, Library Furniture, Kids and Teens Furniture, and Reading Promotions. These catalogues are distributed to Libraries, Archives, Museums and Schools across Canada.
• Creating online and printed marketing media for the company website and printed advertising to promote the brand.
• Designing product web banners, print leaflets, ad layouts, booklets, and catalogues related to the brand.
• Working on graphics for print design, prototypes, and colour palette creation, maintaining the brand guidelines and its goals.
• Designing seasonal gifting & paper products, such as greeting cards, gift bags, textiles, etc., within the brand style.
• Bringing fresh design ideas and innovative concepts that fit with brand guidelines.
• Maintaining the brand line in the company website concept and design UX/UI conception using XD.
• Preparing conceptual company graphic design, drawings, graphics, etc.
• Create the content and monitor the campaign in coordination with the brand.
• Working with crucial marketing campaigns. For example, I worked on the Holidays and Tech Convention campaigns and internally helped the brand create a successful onboarding manual.
• Collaborating with the team and developers to identify a new look and feel for the website, including organizing content following the brand style.
• Creating corporate branding, stationery, business cards, and booklets.
• Developing creative layouts for print and digital executions and ensuring work aligned with the creative direction of branding development.
• Retouching and processing graphics and photos; making colour corrections and separations.
• Executing design requests for Digital Marketing and PR-related materials, postcards, direct mailers, and other miscellaneous design projects.
• Creating posts, GIF animations, videos, stories, and banners for social media, websites, copyrighting, and SEO.
• Maintaining branding style across all media, including web, digital and print.
• Designing web mock-ups and graphics for web pages, generated graphics content for web
• Maintaining branding style across UI/UX projects, using Figma, Adobe XD, Adobe Suite, Sketch, InVision, Webflow, Balsamiq, Squarespace, Shopify, and WordPress.
• Designing visually captivating web interfaces aligned with brand identity.
• Collaborating with cross-functional teams and staying updated on design trends.
• Bringing branding identity in creating responsive web layouts, design systems, and animation.
• Understanding product business goals, technical specifications, and constraints by branding
• Identifying design problems, devising solutions, and evaluating user requirements by branding guidelines.
• Creating print materials such as an annual catalogue by the company's branding. For example, I created catalogues for Carr McLean Limited, including Library Supplies, Archival Supplies, Library Furniture, Kids and Teens Furniture, and Reading Promotions. These catalogues are distributed to Libraries, Archives, Museums and Schools across Canada.
• Creating online and printed marketing media for the company website and printed advertising to promote the brand.
• Designing product web banners, print leaflets, ad layouts, booklets, and catalogues related to the brand.
• Working on graphics for print design, prototypes, and colour palette creation, maintaining the brand guidelines and its goals.
• Designing seasonal gifting & paper products, such as greeting cards, gift bags, textiles, etc., within the brand style.
• Bringing fresh design ideas and innovative concepts that fit with brand guidelines.
• Maintaining the brand line in the company website concept and design UX/UI conception using XD.
• Preparing conceptual company graphic design, drawings, graphics, etc.
• Create the content and monitor the campaign in coordination with the brand.
• Working with crucial marketing campaigns. For example, I worked on the Holidays and Tech Convention campaigns and internally helped the brand create a successful onboarding manual.
• Collaborating with the team and developers to identify a new look and feel for the website, including organizing content following the brand style.
• Creating corporate branding, stationery, business cards, and booklets.
• Developing creative layouts for print and digital executions and ensuring work aligned with the creative direction of branding development.
View some more examples of digital Design: